The New York Times names Millennial Makeover,
by Morley Winograd and Michael D. Hais,
One of the 10 Favorite Books of 2008
“In what turns out to have been a highly prescient book, the two authors predicted that 2008 would be a ‘change’ election, informed by new technology and by the outlook of a new generation of millennial voters, who tend to be more inclusive, optimistic and tech-savvy than their elders."
—Michiko Kakutani, New York Times, 10 Favorite Books of 2008
As a new administration plans to assume national leadership in January, readers can learn the story behind the story. Millennial Makeover: MySpace, YouTube, and the Future of American Politics is political history in action.
America’s demand for change in 2008 caused another of our country's periodic political makeovers. This realignment resulted from the coming of age of a new generation of young Americans—the Millennial Generation—and the emergence of the Internet-based communications technology that this generation uses so well.
Building on the seminal work of previous generational theorists, Winograd and Hais demonstrate and describe for the first time, the two types of realignments—“idealist” and “civic”—that have alternated with one another throughout the nation's history.
For anyone who wants to better understand the 2008 election—new “players” and how they play at political change—Millennial Makeover: MySpace, YouTube, and the Future of American Politics should be at the top of your list!